Most

January- April 2026

Redefining Wet Food Feeding Experience For Modern Cat Care

Gen Z&Millennials dominate the cat market

They make up the majority of cat-owning households in the United States, representing approximately 30% to 40% of the total.

About Carent

Although most cat owners consider their cats as family members, some treat them more like humans or even infants/children.

These pet owners are usually just starting to work or are in their early stages. Although they might not be very rich, they are still willing to invest in their cat’s quality of life, including natural food and various toys—much like parents caring for a child.

Income: Around 40-60K

Age Group: Varied but around 25-45

Cat’s Parent

About Carent’s Cat

Insight from 35 Carents…

From Kitten to Young Adult

About 26 of the subject’s cats are either Kittens (below 1 yr) or Young Adults. (1-6yr)

In about 5-10 years, those cats will gradually become mature adults or even seniors. Especially for seniors, their needs will be different from now.

Wet Food Preference

From the investigation, the 31% of subjects will feed their cat wet food 1 meal per day. And the cat usually finishes all of the portion

Considering when cats gets older, and their teeth might require softer food, it’s inconvenient if Carent have a trip.

Trust In Smart Product

Carents are busy, that’s why they prefer using smart products. The majority of carents are rely on smart products like Water Fountains, Automatic Feeders, etc.

For people planning to adopt a cat, purchasing smart pet products is highly likely.

From Market..

Type 1
- Allow Wet Food
- No Remote Control
- Require Icepack

Type 2
- Allow Wet &Dry Food
- No Remote Control
- Require Icepack

Type 3
- Allow Wet Food
- Allow Remote Control
- Require Icepack and charging

Type 4
- Not allow Wet Food
- Allow Remote Control
- Require charging

Although today's market offers some feeders capable of providing wet food for cats, these options are not as "smart" as today's dry food feeders:

The key problem is that those options can’t support Carent to take a trip.

Problem

Carent can't provide wet food when heading on a trip, which is important, especially for a senior cat

Goal

An automatic Wet Food Feeder

How does Most solve this problem

About Wet Food

- Most wet food today is stored in cans for longer shelf life, making an "automatic wet food feeder" mechanically challenging to develop

- Unlike dry food pellets, the liquid content in wet food makes it more prone to spoilage

- Wet food loses appeal once it dries out, resulting in poor taste and diminished quality

Why there’s not wet food feeder?

Then What if…

- Wet food contains two major ingredients: Soup and Meat Flake

- What if we use Water and Freeze-Dried Meat Cube with Flavour Seasoning to replace the current wet food?
In this way, by combining the structure of a traditional dry-food feeder with a water-adding mechanism, we can recreate/cook wet food inside the bowl.

Recreating Wet Food (Flake)

In That case…

We don't have to develop a new structure to open a can or squeeze food out of bags. The design can inherit and develop based on the mature structure of the Dry Food Feeder.

Mature Structure

When cat can’t finish

After 15-20 minutes (customizable), the gate to waste storage will open, preventing the remaining food from drying out and sticking to the bowl, and the meat soup will flow to the downspace.

Gate To Food Waste

When we back home

Easy To Clean

Once we get home, we can simply pull out the food waste box and give it a quick rinse with water.

most

Redefining Wet Food Feeding Experience For Modern Cat Care