Mody
Shaping Your Interior
Supporting Daily Feeding
Duration: 4 months, August-December 2025
Focus: Industrial Design, CMF, Engineering &Product Realization
Gen Z&Millennials dominate the cat market
They make up the majority of cat-owning households in the United States, accounting for approximately 30% to 40%.
Solitude Economy
73% of GenZ in American always or somehow feel lonely. And the younger generation is switching their emotion reliance to online or non-human
CMF & Engineering
As Catdeology’s first electronic product, Mody focuses on defining the CMF Direction and building the Internal Engineering architecture for a fully functional prototype.
3 CMF directions were created based on emerging Gen Z micro trends, offering different color and material experiences for different lifestyles and emotional preferences.
Humanization of Animal
48% of pet owner consider their cat to be own child, with GenZ accounting for 82% of that figure
Pet Product Companies are Conservative Players
For various reasons, most brands choose to rely on safe choices, primarily pure white and pure black, as the dominant color options for their product
Trust In Smart Product
Irregular daily routines and stronger familiarity with smart technology have made Gen Z cat owners more willing to integrate smart products into their lives
Particularly smart feeders
Viral Cutenism
Besides all the specific reasons, we have pets/cats simply because they are cute. 55% of purchase intent is likely to convert into an actual purchase.
Product shells
Based on these core components, I developed 14 physical parts for the product enclosure and assembly structure.
The internal housing is positioned using snap-fit structures and fastened with screws to ensure that the internal components are enclosed within the product.
Mechanical components, such as the dispensing fan, use keyed snap-fit and latching structures to ensure secure and error-proof assembly.
Interior
After disassembly and studying a few automatic feeders, I identified six core components required for the feeding mechanism and basic electronic operation
Most electronic components are positioned through snap-fit structures and secured with screws to the mounting points within the product shell.
A calm and emotionally distant lifestyle softened through airy spaces and muted tones.
#Morning Mist
Take A Breath
•Peaceful
•Airy
•Mid-Saturated
•White Space
Soft and playful cuteness integrated into everyday adult living through decorative objects and vibrant accents.
#Daylight Bloom
Invasion of
Cuteness
•Softness
•Brightness
•Vibrant
•Decorative
Emotional warmth translated through earthy tones, tactile materials, and shared human–pet living environments.
#Afternoon Ember
Invasion of Cuteness
•Natural Texture
•Warm Tone
•Embrace
•Quite
Prototype Showcase
Material Sample: Afternoon Amber
Material Sample: Morning Mist
Material Sample: Daylight Bloom
1st Prototype Showcase
Mody
Shaping Your Interior
Supporting Daily Feeding